Independent Fashion Designer Uses Kickstarter As Her Online Store
Designer Maria Pinto is debuting and selling her new line on Kickstarter, hoping that customers will support her through the crowdfunding network.
Maria Pinto’s name might sound familiar. Michelle Obama put the Chicago-based designer on the fashion map when she stepped out numerous times in her brightly colored designs. But in 2010, Pinto had to close her business due to the recession. Now, she is looking to return and looking for funding. Where? Where else, other than the crowdfunding juggernaut, Kickstarter.
Pinto is seeking $250,000 to launch her new collection, M2057. For just $75, backers can get an accessory from the line, while dresses cost $250. Although she has dressed the first lady, Pinto wants to make fashion available to everyone. Her collection of seven dresses and layering accessories are made from the ever-forgiving jersey and are suitable for just about any body type. She tells the Huffington Post:
The idea was to make something accessible in both price and function — all the pieces are really wash and hang-dry. What I love about these seven dresses, is that any woman can wear them.
Pinto claims she turned to Kickstarter to find a new way to communicate with her customers and ensuring they get exactly what they want, therefore reducing any waste. Her campaign runs until October 4th.