Group video chat lets participants stay at the cutting-edge of fashion.
Always happy to experiment with new ideas, Google is teaming up with the Council of Fashion Designers of America to create a new social shopping experience. The idea pairs fashion designers and customers using an app designed exclusively for Google+ Hangouts.
“On Air” allows retailers to discuss trends or specific products in a publicly broadcasted multi-person video chat while customers can simultaneously browse or buy a curated selection of products available for purchase online.
Diane von Furstenberg will be the first designer to get involved, sharing top trends for the coming Fall. The online hangout is happening on October 3rd, at 8pm EST, and you can get involved by visiting Shop The Hangout. Other designers planned for October include Rebecca Minkoff, Rachel Zoe, as well as Marcus Wainwright and David Neville of rag & bone.