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Hackathon Revamps The Online Fashion World

Hackathon Revamps The Online Fashion World
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At NYFW's Dressed To Code, developers, fashion experts, and entrepreneurs collaborated to create fashion software projects.

Leah Gonzalez
  • 11 september 2013

Fashion and technology came together in a fashion hackathon held this NYFW at General Assembly in New York City.

The event brought together programmers and general software development enthusiasts to collaborate on projects and come up with programs and apps related to the fashion world.

The hackathon, aptly titled Dressed to Code, was hosted by the Council of Fashion Designers of America (CFDA) and Glamour Magazine, and attended by fashionistas, designers, and entrepreneurs. Software developers from Glamour, Facebook, Tumblr, Gilt, and Aviary also attended the event to provide their technical expertise. Unlike typical hackathons, more than half of the event participants were women.

Fashion-Hackathon-Glamour-CFDA-2

The main purpose of the event was for participants to team up and create fashion, style and shopping related apps and tools. The teams then presented their projects to an all-star panel of judges composed of fashion designer Rebecca Minkoff, Vine co-founder and creative director Rus Yusupov, Wanelo founder and CEO Deena Varshavskaya, and 72Lux founder Heather Marie.

Fashion-Hackathon-Glamour-CFDA-4

The first prize went to Thrifter, an app that lets people sell and bid on secondhand clothes and accessories. The winning team, Michelle Austria and David Lau, received a cash prize plus a pitch meeting with Glamour’s Product Manager and Executive Digital Director to discuss the possible development of the prototype for commercial use, a pitch meeting with Andrew Siegel, the head of strategy and corporate development for Condé Nast, and a mentoring session with the CFDA.

Second prize went to the team behind Stylr, a shopping app for Google Glass. Third prize went to the team that created a prototype called Glamour 360, an app that helps users figure out how clothes fit with 3D body measurement. The two teams received cash prizes.

Dress To Code showed another great way for tech and fashion to work together.

Fashion-Hackathon-Glamour-CFDA-3

Council of Fashion Designers of America // Glamour Magazine

Images via Glamour Magazine

This post was created in partnership with Motorola. For more information visit http://www.motorola.com/us/home, or follow the conversation on Twitter with the hashtag #MyMotoX. See more fashion week content at motoxfashion.com and make your own at moto.com.

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