Toy giant’s newest venture aims to teach children from the get-go about gender equality.
Over the years, LEGO has been under a fair deal of scrutiny when it comes to sexism. What with its release of a construction worker figure waving and saying ‘hey babe’ and then there was the pink LEGO for girls fiasco.
Yet now the legendary toy company is trying to rectify the situation by releasing a female scientist mini-figure, equipped with glasses, a lab coat, and Erlenmeyer flasks. ‘Professor C. Bodin’ is LEGO’s first attempt at placing female characters in science roles, aimed at showing children (and any other LEGO fans) that women and men are equal and can hold the same positions in a professional environment.
The new Minifig comes as part of LEGO’s Minifigures Series 11 collection where it’s fair to say, males dominate. Ms. Bodin is just the first of many female icons to emerge from the collection. Others include a palaeontologist and astronomer.
The three new characters come with a motto that reads, “explore the world and beyond” and are the first in LEGO history to blur the lines between what boy and girl LEGO users should and shouldn’t be playing with.