Two designers found a way to trick the human mind into believing it is consuming actual nutritional items.
For the past few months, food trucks have been all the craze, but have you heard of a food truck that does not serve edible food? GhostFood truck does just that, offering an eating experience your tastebuds won’t want to forget. Offering many unique and endangered delicacies, the GhostFood truck replicates what actual foods would taste like with a 3D-printed headset attached to your face, which will introduce an identical smell and feel to your senses.
GhostFood will offer you a textural analogue. Instead of eating cod eggs, you will get a feel of what it is like to munch on cod eggs, as well as a scent of what cod eggs smell like. The combination of these factors will ultimately trick your mind into believing you are legitimately consuming that item.
The sensory project is introduced by Miriam Simun and Miriam Songster to better highlight the alarming issues of climate change and foods that are now threatened with extinction. The GhostFood project might shed some light on how we can experience food in the future even when certain items are no longer available.
Starting next week, the GhostFood truck will go on tour at DesignPhiladelphia 2013, and will travel to Newark and New york later in October.