The Four Seasons Hotels and Resorts, which already has a strong presence on Pinterest, has launched an online concierge service that allows travelers to connect to the local hotel for travel advice through the site.
The Pin.Pack.Go initiative requires users to create their own Pin.Pack.Go board and invite the appropriate hotel to collaborate on the board. The hotel staff will then pin suggestions of things to do, see and places to dine, so users can begin their planning before touching down.
Elizabeth Pizzinato, senior vice president, marketing and communications for the company told the LA Times:
With 77 Four Seasons properties worldwide live on Pinterest, we saw this opportunity as the perfect fit. Pin.Pack.Go extends the Four Seasons culture of service far beyond our property walls, creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins.
The Four Seasons use of Pinterest shows how far-reaching social media has become as a medium to talk directly to customers.