menu

Tess Wicksteed: Designing The Body Of The Future

Tess Wicksteed: Designing The Body Of The Future
culture

Perceptions of the human form are shifting and steering new directions for brands and our culture as a whole.

Tess Wicksteed, Pearlfisher
  • 22 september 2013

We have recently spoken to a number of brands about innovation and how technology is advancing the greatest pace of change. And while this is steering future thinking, it is also clear that our future innovation has to be about people. Not just about the people making innovation happen but, more importantly, how we are innovating for people. In the past few years, we have grown to expect new levels of innovation to optimize and maximize our body’s appearance and function. New products, such as the Nike Sole, have already become so integrated that we may forget to stand back and appraise just how much they have revolutionized lives. In general, the body is still one of the most difficult areas in which to innovate uniquely and successfully. But that doesn’t mean that we shouldn’t be looking for new ways to design for the body of the future. Naturally, innovation in this area will have the biggest and most far-reaching impact and influence on the whole of society.

Perceptions of the body are shifting perception and steering new directions for brands and culture as a whole. We see this manifesting in two ways. Firstly, with a new aesthetic. The human form and the composition of the body will continue to shape and be translated into the aesthetic of our brands, products and devices. But, secondly, and most significantly, is how we now address future innovation for the body to meet both need and desire. With advances such as i-limbs and artificial organs, we have seen an explosion of innovation in the critical field of prosthetics. The news of a new smart spoon to cancel out users’ hand tremors for those suffering from, for example, Parkinson’s disease, also shows the continuing evolution and advances in other areas of health and human need. But there is also a very real and exciting opportunity to challenge, innovate and design for every aspect of the body, connecting the physical and the mental to create new, unique and holistic expressions.

At Pearlfisher, we run a Futures program to understand change, inspire creativity and design for the future. Our latest study into the Body looks at this cultural shift and, more precisely, our changing relationship with the Body and how the future Body might look, feel and function.

As part of our study we have imagined and developed a future-focused design concept to help visualize and contextualize this. Primate is a tool designed to read your body on a daily basis. Based on the information it gleans from scanning your hand – and with 3 sections for 3 different functions called Begin, Believe and Boost – it creates mental and physical nourishment to keep you functioning at your optimum throughout the day. Primate gives us the tools to check in on our bodies daily, to perfectly tailor every start to the day and to boost our characters with specific nutrients that help us to be whoever we want to be.

PRIMATE_1

The technology already exists to realize boundless possibilities and products and there is no reason why innovations and concepts such as Primate could not be a future – a near future – reality. But it is with design thinking and innovation that we will begin to see these ideas come to life. A strong design aesthetic and finding new ways to express the body will help pave the way for future brand and design concepts and impact and influence the future of the body, technology, health, lifestyle and beyond.

Pearlfisher

To find out more about designing for the future of the body please join us in New York on September 25th from  9-11AM at Wooster Street Social Club. Reserve tickets at http://futures.pearlfisher.com/ 

Having worked at Pearlfisher for over 13 years, Tess is a strategic driver in the development of Pearlfisher New York. Tess’s great talent is her instant ability to see the wood for the trees. As a major force behind Pearlfisher’s strategic offer, she trades in originality, clarity and logic, delivering bold imaginative thinking for brands like Coca-Cola, Absolut, Unilever, and Nestle.

culture
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.