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Google Launches Anti-Aging Initiative

Google Launches Anti-Aging Initiative
culture

Larry Page announces a new company that aims to deal with life extension and ultimately fend off death

Ross Brooks
  • 19 september 2013

Google has been know to develop products that impact almost every area of life, but now the company is planning to try and develop products that impact life itself, or at least, extend it. On Wednesday, Chief Executive Larry Page announced the launch of Calico, a company that will try to tackle the universal challenge of aging and other related diseases.

As reported by the LA Times, Page talked a little bit about the business:

These issues affect us all — from the decreased mobility and mental agility that comes with age, to life-threatening diseases that exact a terrible physical and emotional toll on individuals and families. And while this is clearly a longer-term bet, we believe we can make good progress within reasonable time scales with the right goals and the right people.

google-launches-calico-2

Art Levinson, former chief executive of Genentech, and current Chairman of Apple, will be Calico’s chief executive, as well as a founding investor. His involvement in the project also attracted a statement of support from Apple Chief Executive Tim Cook:

For too many of our friends and family, life has been cut short or the quality of their life is too often lacking. Art is one of the crazy ones who thinks it doesn’t have to be this way. There is no one better suited to lead this mission and I am excited to see the results.

Seeing as the company is still in its infancy, there are still very few other details about what they have planned. For those concerned Google and its related products might suffer, Page assures that the level of investment in these types of ventures is very small when compared with their core business.

If Google can work its magic in the world of anti-ageing and longevity, as it has in the technology sector, then there could be an exciting future ahead for those currently not able to experience life to its fullest.

Google

Image by CNN Money

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