The current design of a potato chip package is long and narrow, something that can make for a messy experience when digging your whole hand in to try and get as many chips as possible. BTL Brands may have solved this problem with a design that allows you to get hold of the chips at the bottom, without incurring a layer of grease in the process.
Created for the brand McCoy’s, the idea was actually conceived to make snacking easier for men with big hands, unsurprising when you consider the chips have long been marketed specifically at men. It doesn’t change the fact this new grease-free eating experience could be an appealing option for both sexes.
The packaging itself has also been simplified, the old shiny plastic look replaced with matte brown, and printed with black ink.