menu

Unconventional Guinness Ad Challenges The Beer-Drinking Male Stereotype [Video]

Unconventional Guinness Ad Challenges The Beer-Drinking Male Stereotype [Video]
Advertising

Beer commercials tend to be chauvinistic, full of sports-watching and women-ogling, but this one presents a kind and loving group of friends.

Emma Hutchings
  • 9 september 2013

Modern beer commercials tend to feature men who love watching sports and ogling women, but Guinness‘ new ad presents a group of wheelchair basketball players who are kind and loving friends. This often disregarded form of masculinity comes through clearly in the ad, breaking the norm for typical beer advertising.

Unconventional Guinness Ad Challenges The Beer-Drinking Male Stereotype [Video]

Created by BBDO New York, the commercial includes a surprise twist and ends with the group enjoying a round of Guinness in a bar. The voiceover states that “The choices we make reveal the true nature of our character.”

The ad was posted last week and has since gone viral, already passing three and a half million views. You can check out Guinness’ heartwarming commercial below:

Guinness

+#advertising
+Advertising
+Beer
+fitness / sport
+guinness
+technology
+tv commercial
+USA
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.