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How Honda Saved The American Drive-In From Extinction [Video]

The car brand showcases the successes of Project Drive-In through a video called The Reveal.

Leah Gonzalez
Leah Gonzalez on September 26, 2013. @leahgonz

This summer Honda launched its Project Drive-In campaign, a movement to save drive-in theaters across America by helping them upgrade to digital projectors, which can cost at least $75,000 plus installation fees.

Project Drive-In lets people vote for the theaters they want to save on the project website. A campaign has also been launched on Indiegogo to allow people to donate and help raise funds.

Project Drive-In initially wanted to save five drive-ins, but they were able to save nine and documented the owners’ reactions when they were told they won a digital projector for their drive-in theater.

Honda released the video, The Reveal, to show how crowdfunding helped save these local and mostly family-owned businesses.

The campaign will continue to raise funds to save more drive-ins by the end of the year.

Honda-Project-DriveIn-3

Watch The Reveal below.

Project Drive-In

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