New York-based artist Steve Lambert’s ”Capitalism Works For Me” project is a 9 ft by 20 ft by 7 ft illuminated sign that lets passersby vote on the statement by pushing a “true” or “false” button on a podium that comes with the sign. As the passersby choose their stand, their answers are added to the sign’s scoreboard.
Created in 2011, the interactive neon sign has been exhibited in cities across the United States. The sign was displayed recently at Times Square and will be exhibited again in October for the 2013 Crossing The Line Festival and Times Square Arts.
In a post on Wired, Lambert explained that he made the sign interactive and used significant colors like red, white, and blue to ‘de-emphasize the right or wrong nature that plagues most politically focused artwork.’ He also decided to give people just two choices (“true” or “false”) to force people to decide. This does away with the ‘maybes’ in discussions.
The sign is a light and playful way to create discussions about serious topics. The sign also attracts a lot of attention and takes the discussion to a large audience.
View more images of the sign below.