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Customized Street Signs Let Locals Offer Insider Directions

Customized Street Signs Let Locals Offer Insider Directions
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Walk [Your City] lets users generate customized street signs to encourage people to walk in cities around the country.

Leah Gonzalez
  • 27 september 2013

Created by urban designer Matt Tomasulo, Walk [Your City] is a project that lets people generate customized street signs to encourage people to walk more in their cities.

The project is essentially a platform for locals to take ownership over their community and improve the walkability of their area by creating custom and more personable signs like “It’s a 16 minute walk to Seaboard Station” or “It’s a 5 minute walk to the park district.” The project aims to build a stronger sense of community, create a safer community, and help boost local businesses by bringing more people closer to them.  The project also aims to encourage folks to exercise more by walking.

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People can create their signs through the website and order them for a fee. The signs include a QR code that links to a mobile website where people can see the entire walking route. As of this post, the website is still in Beta mode and the first 100 Beta users get 2 free signs.

The platform started as Walk Raleigh, a guerilla wayfinding project which aimed to build a healthier sense of community in the city. The creators even launched a Kickstarter campaign to scale up their project. Eventually, what started as a guerilla movement became a program that was adopted by the City of Raleigh.

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Walk [Your City]

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