The project is essentially a platform for locals to take ownership over their community and improve the walkability of their area by creating custom and more personable signs like “It’s a 16 minute walk to Seaboard Station” or “It’s a 5 minute walk to the park district.” The project aims to build a stronger sense of community, create a safer community, and help boost local businesses by bringing more people closer to them. The project also aims to encourage folks to exercise more by walking.
People can create their signs through the website and order them for a fee. The signs include a QR code that links to a mobile website where people can see the entire walking route. As of this post, the website is still in Beta mode and the first 100 Beta users get 2 free signs.
The platform started as Walk Raleigh, a guerilla wayfinding project which aimed to build a healthier sense of community in the city. The creators even launched a Kickstarter campaign to scale up their project. Eventually, what started as a guerilla movement became a program that was adopted by the City of Raleigh.