menu

Instagram Hotel Indulges Guests’ Social Media Obsession On Vacation

Instagram Hotel Indulges Guests’ Social Media Obsession On Vacation
Advertising

The 1888 Hotel in Sydney has a space for guests to take selfies and incentives based on guests' social network profile.

Leah Gonzalez
  • 3 september 2013

Social media inspired hotels are apparently on the rise. Spain opened the Twitter-inspired Sol Wave House, and now there is the Instagram-themed 1888 Hotel in Sydney, Australia.

From a lobby that has a digital mural of Instagram shots to a space built specially for hotel guests to take selfies when they check in, the hotel is completely designed around the social media site.

1888-Hotel-1

The five-story hotel has 90 rooms, which are decorated with photos taken by guests. The rooms start at $140 per night, and guests have a chance to win a free additional night’s stay through the hotel’s monthly photo competitions. Guests who take the best photo of the hotel win. The hotel also offers Instagram-based incentives. Guests who have more than 10,000 followers are awarded a free night’s stay at the hotel.

The hotel is managed by 8Hotels and was named after the year Kodak came out with the first box and roll camera. In an article on Mashable, 8Hotels CEO Paul Fischman said the hotel was designed with the ‘modern traveler’ in mind. Today’s travelers like to take photos of their trips and share them on their social networks. That is why 8Hotels integrated social media into the design of the hotel.

1888-Hotel-3

1888 Hotel

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Raina Kumra

Cross-Cultural Agency

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.