Fastfood chain McDonald’s is testing a mobile ordering app that lets customers order and pay through their phone and then just pick them up at the drive thru windows or in the store.
McDonald’s is currently testing the app in Salt Lake City, according to an article on Bloomberg. The fastfood company is looking for more ways to make it easier for their customers to buy food from them, especially at a time when consumers are not eating out as often as they used to. The mobile ordering app will also offer special deals and a loyalty program.
McDonald’s isn’t the only company that’s looking to increase their sales with new services or technologies. Chipotle Mexican Grill already has a mobile ordering app and Burger King offers delivery with a $10 minimum.
McDonald’s already has a mobile app that helps users find restaurant locations, nutrition information, and search for jobs, but according to a spokesperson for the company, they are constantly trying to integrate new technologies to improve their customer experience.
Since the mobile ordering app is still in the testing phase, the company is still mum on what its plans are for the app or whether it will be expanded in other territories.