menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

McDonalds Offers Fry Substitutes To Appeal To Health-Conscious Customers

McDonalds Offers Fry Substitutes To Appeal To Health-Conscious Customers

Shaky sales following healthy lifestyle criticism have encouraged the fast food chain to offer healthy alternatives.

Ross Brooks
  • 30 september 2013

From next year, McDonald’s is planning to offer customers the choice of a salad, fruit or vegetable as a substitute for french fries in its value meals. For those who just can’t seem to avoid the fast food chain, the option should come as a welcome change – plus opting for the healthy option won’t cost you anything extra.

Already available in select countries such as France, the company aims to introduce the program in 20 of its biggest markets around the world, areas that combined account for 85 percent of their sales. With more than 34,000 locations around the world, McDonald’s is planning to introduce the change across 30 to 50 percent of their stores within the next three years, and 100 percent by 2020.

CEO Don Thompson also said McDonald’s is looking at developing other healthy sides that will appeal to customers. One example would be to make fruits and vegetables available in other parts of the world such as cups of corn and kiwi on a stick, available across the board.

mcdonalds-healthy-option-value-meals-3

Apart from adults, the company will use its packaging to make healthier options more appealing to kids, making them more colorful. Parents still play a part in the health of their kids, and while McDonald’s will still offer soda with Happy Meals, they will only promote milk, juice and water on menu boards and advertising.

Facing harsh criticism from health advocates who say the company encourages poor eating habits, McDonald’s is also struggling to shake its fast-food image and keep up with shifting tastes. Late last year, the company reported its first monthly sales decline in nearly a decade, with performance remaining fairly unstable since then.

mcdonalds-healthy-option-value-meals

McDonald’s

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth