For its latest video ad, automobile company Mercedes-Benz used “dancing” chickens to demonstrate the company’s new suspension system.
In the commercial, gloved hands hold the the bodies of the chickens as they dance and move to the track “Upside Down” by Diana Ross. The bodies of the chickens move forward and backward and side to side while their heads remain steady.
At the end of the ad, Mercedes-Benz ties it all in by referencing their new Intelligent Drive Magic Body Control, their suspension system that scans the road surface conditions ahead and automatically adapts to speedbumps and potholes by adjusting the coil spring units of the car, ensuring a constantly comfortable and smooth ride for its customers.
The new suspension system is currently being used in the new Mercedes S-Class.
Watch the commercial below.