How Mobile Ticketing Will Change The Face Of Public Transit

Public transit riders in Dallas and Fort Worth in Texas can pay for their fares via an app.

Public transit riders in North Texas, particularly in Dallas and Fort Worth, can now pay for transit fares through a smartphone app.

With the GoPass app, commuters can buy, store and activate passes for the Dallas Area Rapid Transit (DART), the Fort Worth T, and the Denton County DCTA.

The three transit agencies are among the first in the country to adopt a mobile ticketing service. The agencies looked into various payment systems and have determined that a mobile ticketing service would be the most versatile and convenient for their customers since most of them own smartphones anyway.

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The GoPass app helps make traveling easier and more convenient for commuters and also helps cut down on lines at ticket machines.

The app, developed by Danish firm Unwire, is free on iTunes and Google Play. To use it, commuters simply download, register and enter payment information. Users can purchase passes and store them into a ‘digital wallet’ for up to 60 days. The app uses color coding to indicate recent activation or expiration of the pass. A countdown also informs the customer how much time is left on the pass.

The app also comes with a Google Transit-powered trip planning tool, which provides users with access to schedule information and rider alerts, and other transit information. Beginning this winter, commuters with corporate and student passes will be able to add their 2014 badges to their GoPass ‘digital wallet.’

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