Frameri is an interchangeable prescription glasses system that lets wearers pop out the lenses and put them into as many new frames as they want. This provides them with more flexibility and freedom of expression than typical glasses can afford.
Frameri was born out of a personal frustration with eyewear. The founders, Konrad Billetz, Kevin Habich, Ted Lichtenberger and Caelan Urquhart, noticed that as their style changed, their glasses couldn’t keep up. So they combined their backgrounds in design, engineering, and business to re-design the glasses experience to help people see in a more natural way without compromising their style.
Starting with hand drawn ideas, they moved on to 3D-printing dozens of design iterations before finally testing the product with hand-made prototypes. Frameri enables wearers to have one set of lenses and as many frames as they want.
The team is using Indiegogo to debut its first collection, aiming to raise $30,000 to fund its first full production run in Italy. Perks for the glasses go from $100 for one frame and one set of lenses, up to $5,000 for every frame they ever make and lenses to fit them.