In an effort to revitalize the print industry and save mountains of waste paper in the process, MegaNews Magazines have launched autonomous newstands that only print publications when they are ordered.
The kiosk has access to a remote server where publishers upload the latest editions of their periodicals, meaning customers can browse more than 200 different magazines, newspapers, or journals using a touchscreen interface. Once decided on what to buy, a simple credit card transaction is all it takes to receive a high-quality, freshly printed copy courtesy of a high-speed Ricoh printer on the inside.
It only takes two minutes for the periodical to be printed, and the first of the machines has already been installed in Stockholm, Sweden.
The stand itself is under four square metres, requiring less space than a traditional newstand, reducing publishers’ costs for distribution and logistics, as well as allowing niche titles to reach previously inaccessible markets.
Beyond the publishing possibilities, the kiosk also means well deserved respite for the environment. No longer a need for guestimating how many copies to print, and disposing of countless magazines that do not sell, the machine delivers only what is needed, when it’s needed.
The stands are being tested over the next six months in airports, hospitals, universities, hotels and shopping malls – locations where international purchasers often encounter limited magazine supplies.
According to a survey conducted by the research institute Innventia on behalf of Meganews Magazines:
Fossil greenhouse gases generated during the life cycle of a magazine printed in a Meganews kiosk are approximately 60 per cent lower, compared to a title printed and distributed in the traditional way. The reason for this is that 40 per cent of traditionally printed journals are not sold, must be returned and go directly to recycling.
The project has already attracted the attention of many of Sweden’s leading publishers.