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Redesigned Nike HQ Emphasizes The Brand’s Rich Heritage [Pics]

Redesigned Nike HQ Emphasizes The Brand’s Rich Heritage [Pics]

Creative agency Rosie Lee has created a vibrant and colorful workspace for the global sportswear company.

Emma Hutchings

UK creative agency Rosie Lee redesigned Nike’s London headquarters and sectioned it off into themed zones, each with its own color scheme, inspirational copy and hand-painted graphics. The design utilized Nike’s rich brand and product heritage, and included a wall of 3D-printed sneaker models.

The three floors of the office are divided into distinct areas, and the reception area references the iconic landmarks and symbols of London. Rosie Lee brought in and art directed a team of London’s leading illustrators, artists and interior decorators to create the finished look.

Redesigned Nike HQ Emphasizes The Brand’s Rich Heritage [Pics]

Fixtures and furniture crafted from reclaimed wood were used for social areas to create a softer look and feel. They also made use of campaign props from the Nike archive. Rosie Lee writes:

The lively, visually rich workspace generated a huge amount of excitement and appreciation amongst Nike staff and helped to further embed the positive, heritage-infused culture that has made the company such a success.

Click through to see images of Nike’s vibrant and colorful London HQ:

Rosie Lee

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