menu

Nike Puts Players In Virtual Soccer Stadium To Promote Cleats [Pics]

Nike Puts Players In Virtual Soccer Stadium To Promote Cleats [Pics]
Advertising

To launch the HyperVenom soccer cleat, BBH Asia Pacific created a virtual stadium that combined real soccer with interactive mapping.

Daniela Walker
  • 23 september 2013

Although the Nike HyperVenom soccer cleat was released worldwide in May, it only reach Southeast Asia in August. To celebrate the launch event in Bangkok, BBH Asia Pacific created a 3D virtual soccer stadium where visitors played with a real soccer ball, battling against snakes and laser beams to show off their agility.

nike1

The ‘House of Deadly’ stadium was kitted out with interactive projection, motion detection, 3D visual effects and a surround sound system. Players who entered the stadium had to play through five levels, dribbling a real soccer ball and hitting the on-screen targets of virtual beasts. Laser beams served as ‘defenders’ that players had to avoid whilst dribbling. The interactive stadium created an immersive experience, bringing the digital and real worlds together.

nike2

Miguel Andres – Clavera, Digital Innovation Director, BBH Asia Pacific said:

This is one of the most exciting innovations happening in the gaming and sporting arena. To merge the physical world of sport with gaming is a technical, logistical and creative feat. We wanted consumers to experience the most compelling engagement possible with the Nike Hypervenom boot.

nike_hero_05

BBH Global// Nike Hypervenom

Advertising
Trending

Retail Expert: What Sustainability Means To The Millennial Generation

Beauty
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Automotive Today

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

Design Yesterday

Device Gives Home Renovators X-Ray Vision

Walabot gives homeowners with a knack for DIY construction projects the ability to see what's hiding behind their walls

Fashion Yesterday

Modular Bag Can Be Folded Into Many Shapes And Forms

The ModiBag is made using wooden components covered in leather, which can be bent into different formations

No search results found.