To launch the HyperVenom soccer cleat, BBH Asia Pacific created a virtual stadium that combined real soccer with interactive mapping.
Although the Nike HyperVenom soccer cleat was released worldwide in May, it only reach Southeast Asia in August. To celebrate the launch event in Bangkok, BBH Asia Pacific created a 3D virtual soccer stadium where visitors played with a real soccer ball, battling against snakes and laser beams to show off their agility.
The ‘House of Deadly’ stadium was kitted out with interactive projection, motion detection, 3D visual effects and a surround sound system. Players who entered the stadium had to play through five levels, dribbling a real soccer ball and hitting the on-screen targets of virtual beasts. Laser beams served as ‘defenders’ that players had to avoid whilst dribbling. The interactive stadium created an immersive experience, bringing the digital and real worlds together.
Miguel Andres – Clavera, Digital Innovation Director, BBH Asia Pacific said:
This is one of the most exciting innovations happening in the gaming and sporting arena. To merge the physical world of sport with gaming is a technical, logistical and creative feat. We wanted consumers to experience the most compelling engagement possible with the Nike Hypervenom boot.