menu

Nude Mannequins Protest Against Synthetic Fabrics During NYFW

Nude Mannequins Protest Against Synthetic Fabrics During NYFW
culture

America's Cotton Producers and Importers create a creative platform to discourage retailers from using cheap, fast fashion materials.

Laura Chase
  • 10 september 2013

Remember that time when you put your shirt in the dryer it metamorphosed into a XXS and came out with tiny lint balls all over it? This is caused by the use of the synthetic, cheap materials that have become a staple of fast fashion. Well, at this year’s New York Fashion Week, people are taking to the streets in protest. A group of naked, plastic mannequins have been stationed in Gansevoort Plaza, one of the epicenters of NYFW events — just a few blocks away from the Milk Made runways and the exclusive after show parties at The Standard, and are carrying protest signs to make their “voices” heard.

 

The campaign called COTTON OR NOTHING is being staged with support from the America’s Cotton Producers and Importers. In a manifesto published online COTTON OR NOTHING states:

Every time you are disappointed by the performance of your garment let retailers know by joining the platform. The more people who protest the substitution of cotton, the more interested manufacturers will be in creating quality clothing from cotton.

The frustration stems from large-scale manufacturers that substitute basic cotton with mystery fabrics that generate undesirable side effects like static cling, smelly odor, shrinking, lost of shape, fading or discomfort. Check out the campaign’s website for the complete list of fabric fails and how you can prevent them.

There has been a lot of buzz on social media about the action, Twitter user @voilatori said “I’m glad there’s a protest for better quality clothes, I’ve been saying for years how thin and short skirts are getting.”

One of the frock-less, high gloss, white  figurines @MannequinNo9 , has a Twitter page where she speaks her mind and even tweets out ironic statements with a hint of protest : #SingleBecause I’m not into labels…(unless they say 100% cotton).

Track the movement on Twitter, Instagram and Facebook and join the conversation using #CottonOrNothing

instagram 1

mannequin2

mannequinfoto1

Images by Alec Helm, @devonrachel and Buzzmedia.

This post was created in partnership with Motorola. For more information visit http://www.motorola.com/us/home, or follow the conversation on Twitter with the hashtag #MyMotoX.

Advertisement

Advertisement

Advertisement

culture
Trending

Bringing Food Innovation To America's Crowded Milk Market

Food
Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Trending

Get PSFK's Related Report: Future of Automotive

See All
Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Related Expert

Walter De Brouwer

Technology, Data, Consumer Health

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional "Specious Books," the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Advertising Today

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Thanks to a new partnership between the ride sharing service and Budweiser, drunk passengers are able to receive free rides

Design & Architecture Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

No search results found.