British fashion designer Paul Smith recently opened a new flagship store over at Mayfair’s Albemarle Street in London.
The store was designed by London studio 6a Architects and features an iron facade with touches of the fashion designer’s signature and hand drawings.
The new shop has an 18th century front with a solid iron facade featuring a pattern of interlocking circles. Three small hand drawings by Smith were cast directly in different panels of the facade like hidden treasures waiting to be discovered by discerning fans. The storefront also features several curved glass cabinets for displaying items and a secret door made of stained oak.
Inside, the store is divided into three main areas for menswear, womenswear, and accessories. Carefully selected sculptures, paintings and furniture are displayed all throughout. Clothes and items are displayed on simple metal rails, wooden shelves, tables with wooden tops, and metallic stands. The accessories room features walls lined with dominoes.
Scroll through more images of the new Paul Smith store in the gallery below.