Photo-Inspired Perfume Reimagines The Fragrance Design Cycle

Photo-Inspired Perfume Reimagines The Fragrance Design Cycle

Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin have turned a portrait into a perfume, creating a “scent in reverse.”

Daniela Walker
  • 12 september 2013

Famed fashion photography duo Inez van Lamsweerde and Vinoodh Matadin have shot many perfume ads, creating portraits of the final product. This inspired the duo to try their hand at perfume-making. Collaborating with Swedish fragrance house Byredo, they decided to reverse the usual cycle of perfumery, by creating a scent inspired by a photograph.


The perfume, entitled 1996, is based on a photograph called Kirsten, 1996, a portrait of a girl taken that year. Working with Byredo’s Creative Director Ben Gorham, they sought to interpret the emotions the picture evoked through a smell. The photographers told Barneys:

We are always on the other side of the coin when we shoot fragrance campaigns, where the design of the bottle, the name, the scent, etc. have all been decided upon already. We always said that we’d love to create a scent in reverse. Ben Gorham created the perfect interpretation of the dualistic tendencies in this photograph.


The aroma has notes of juniper and violet with deeper, contrasting tones of dark amber and leather to create the soft/hard aesthetic of Inez and Vinoodh’s photography. While perfume inspiration can come from anywhere, the entrance of two  is a novel approach to a scent-making by taking a photograph, which usually comes at the end of design process and bringing it to the forefront.

Inez van Lamsweerde and Vinoodh Matadin’s 1996


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Jenny Bai

Chinese Youth Culture, Women In Tech

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.