Five insights to help understand light’s potential to create compelling experiences and positively impact life around the world.
PSFK’s Future of Light report showcases a range of lighting innovations that are positively impacting life around the world. Through the addition of light, our cities become more vibrant and livable and our homes become more personal and responsive. Light builds communities, creates broader economic opportunities and has the power to heal.
To help understand light’s vast potential to enable these experiences and more, PSFK has identified the following key takeaways from the report:
State of Impermanence – Through the use of color, brightness, shadow and line, light has the ability to alter spaces in exciting ways, all without leaving a permanent mark. This level of flexibility offers solutions for designers as they temporarily re-imagine interior environments and entire city landscapes, mapping everything from directional cues to other hyper-relevant information where and when it is needed.
Rebuild + Resurrect – Light has the power to reinvigorate parts of a neighborhood or city by calling attention to forgotten, vacant or underutilized buildings and environments. By bringing these areas out of the darkness, people are drawn back in, promoting feelings of safety and community and creating new opportunities to imbue new meaning into cityscapes.
Intuitive Creativity – With greater connectivity, programmability and accessibility, modern lighting solutions art now integral aspects of any creative’s toolkit. Either on its own or when paired with different forms of media, music or movement, light can be used to build compelling stories and immersive experiences for audiences of any size.
Positive Impact – Whether impacting health and wellness or creating economic opportunity, light can enable positive outcomes for individuals and entire communities. At its core, light makes it possible to achieve a degree of balance and prosperity as innovators leverage advances in technology for embedding the healing qualities of light into the backdrop of our everyday experience.
Halo Effect – As a communication medium light signals openness and a willingness to connect, helping bridge the gap between two parties and establish a jumping off point for communal experiences. Whether in a face-to-face context or over great distances, light brings people together, inviting them to share meaningful conversation, information and stories.
The Future of Light series explores light’s potential to improve lives, build communities, and connect people in new and meaningful ways. Brought to you in partnership with Philips Lighting, a full report is available as an iOS and Android app or as a downloadable PDF.