New York-based freelance creative director Daniel Barak created a static JPG file that has an animation embedded inside it.
The file can be downloaded on an iPhone and when pinched to zoom out, the file plays an animation. Barak posted a video demonstrating how it works. The video shows an image of a classic television set with the word LOVE on its screen. When pinched and zoomed out, the TV screen becomes animated and the words LOVE and HATE appear interchangeably.
The file, which Barak calls a digital art experiment, presents a new way of manipulating digital platforms and seems like something advertisers and creatives will enjoy playing around with.
You can check it out for yourself by downloading the image from this link.
You can also watch the demo below to see it in action.