menu

Starbucks Attracts Chinese Customers By Offering More Social Space [Pics]

Starbucks Attracts Chinese Customers By Offering More Social Space [Pics]
Retail

Coffee houses become known as the "public conference room" all across China.

Ross Brooks
  • 18 september 2013

Many companies struggle to take hold in the Chinese market, thinking that Western ways just take time for Chinese customers to adapt to. Having recently figured this out after 14 years, Starbucks started offering local varieties of their products, things like bacon-gouda sandwiches and red bean frappuccinos. Now the coffee company is offering something Chinese customers are in desperate need of – space.

David Wolf, an expert on business in China told The Beijinger:

Starbucks invented the ‘third place in China,’ the default place to go to socialize and conduct business that was neither home nor office.

Some corporate employees even refer to the coffee company’s stores as “the public conference room.” This particular niche has arisen due to a distinct lack of venues that lie between fast food chains and fancy dining establishments. This makes Starbucks the default place for casual professional meetings, like job interviews, and social encounters, like dates.

starbucks-social-space-china-4

Playing into this theme, Starbucks has opened more expansive stores in China that total 3,800 square feet (353 square meters); in the US, stores run around 1,700 to 2,700 square feet. The spaces are usually outfitted more like hotel lounges with plush seats, rather than watering holes with boney wood stools, as is often the case in Western Starbucks.

Take a look through the gallery to understand just how important social meeting spaces are for contemporary Chinese people:

Starbucks

Retail
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Derek Man Lui

Copywriter / Map Hacker

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.