Project SUBWAY asks designers to create pieces made entirely out of anything found at the restaurant, like napkins and sandwich wrappers.
Project SUBWAY was a fashion event hosted yesterday by the restaurant chain to celebrate “SUBtember.” Designers were challenged to create innovative pieces made entirely out of items found in SUBWAY locations, like napkins, sandwich wrappers, salad bowls and gift cards.
A panel of judges including SUBWAY Famous Fan and gold medalist Nastia Liukin, Project Runway alum Althea Harper, media personality Raina Seitel, and Jared “The SUBWAY Guy” critiqued the looks and selected a winning design.
The winner will have their dress displayed at a SUBWAY restaurant in midtown Manhattan throughout the weekend and will also receive free SUBWAY FOOTLONGS for a year. All of the looks were made almost entirely out of packaging materials, many containing recycled content, which highlights the chain’s goal of reducing its overall environmental footprint.
Photo by Joseph Jasso Photography
Photos of the designs on the runway will soon be posted on the SUBWAY Facebook page. Tony Pace, SUBWAY global chief marketing officer, said:
While folks might not readily equate FOOTLONGS and fashion, there are some similarities between the two. Both allow for individualized customization and creativity. We’re glad to provide designers a new venue to express their unique style on the runway.
Photo by Barbara Baez
This post was created in partnership with Motorola. For more information visit http://www.motorola.com/us/