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Tesco’s Supermarket Collection Rivals High-Fashion Lines [Pics]

Tesco’s Supermarket Collection Rivals High-Fashion Lines [Pics]

Affordable Saint Laurent-inspired collection could rival more expensive options from the catwalk.

Ross Brooks

What started as just another supermarket fashion line has very quickly caught the attention of big names such as Vogue, and could soon be competing with brands that are a lot more expensive, and exclusive.

Tesco has launched a collection called Florence & Fred that was inspired by the Saint Laurent autumn/winter collection for 2013. Just some of the things to look forward to include a Kensington flagship store, a Somerset House catwalk show, ads starring Tom Ford model Jon K, and a new denim line that will be in the next issue of Vogue.


Citing grunge, androgyny with a feminine twist, biker influences and a bit of Bowie, Bolger – the F&F global brand and marketing director – describes this collection as one “for women who want to look like women – inspired by fashion but not following it slavishly.”

With interest in the label growing by the day, there are already plans for a spring/summer collection that could generate just as much excitement.

Take a look at the pictures to see what all the excitement is about:

Florence & Fred


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