Topshop Transmits Runway Looks To Fans Via Sound Bytes

Topshop utilizes mobile app Chirp to share runway looks with fans.

With a fan base of over 4 million people, Topshop is looking to reach out to even more fashion lovers around the world. The popular retailer will be using social app Chirp to share looks from its 2014 Spring collection on September 15th via sound. This broad initiative will offer all fashionitas access to aspects of the show that were previously unavailable.

Chirp is a new social media app that transmits images, information, and links to mobile devices through sound. “Chirps” can be sent over radio, internet, or by someone in close proximity; to receive them, users simply need to install the app onto their handheld devices. It is a fun and whimsical way of data communication. Anything that can make sound, can now send data. 

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Topshop will be setting up “Chirp locations” around the event area to distribute live feeds of its show, including hair & make-up prep, backstage activity, and models down the catwalk. Designated areas for Chirp and Twitter “gardens” will allow shoppers the freedom to walk through and receive image transmissions to their mobiles via sound, or by simply tuning in with a handset. The images will also be uploaded onto Topshop’s website for people tuning in at home.

Check out Topshop’s fashion show promo video, stay tuned in on September 15 to view the show live.

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