Starring at an unadjustable screen while squirming to find a comfortable position in your flight seat is not the ideal form of entertainment. In-flight movies have always been a key aspect of customer satisfaction; Virgin Australia opted for new technology to expand that horizon. The airline introduced an app that allows passengers to view movies and programs directly from their own smartphones, tablets, and laptops.
Before the plane takes flight, passengers can download the viewing app from iTunes or Google Play to get free access to over 300 hours of entertainment offered by the airline. People with PC laptops can also enjoy this added feature through Microsoft Silverlight.
The app works on any wi-fi-enabled Virgin flight and accesses the central database by connecting to the on-board network. After a 12-month test run, the app has proven to be user friendly and very responsive. Currently, the technology has been installed on 37 aircraft, both domestic and international lines. The company is looking to expand it across its Boeing 737-800 and Embraer 190 models.