Vogue Shoots Fashion Editorials Solely For Instagram, Not Print [Pics]

Fashion brand's latest collection shot using nothing but a smartphone, possibly their cheapest campaign to date.

Ross Brooks
Ross Brooks on September 13, 2013. @greenidealism

A fashion show would not be complete without the glow of handheld devices along the front row. Acknowledging this fact, Vogue commissioned photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone.

Using Instagram as the platform this particular project, the photographer followed three individuals with their own unique stories.

Xiao Wen Ju travels through the streets of Chinatown for #wednesdaybreakmyheart, in a host of fall looks styled by Stella Greenspan.

Arlenis Sosa shows off her shopping addiction in looks styled by Jorden Bickham, for #onestopshopnyc.


Finally, Hilary Rhoda traverses New York City at night, making her way through Times Square, the American Museum of Natural History, and Central Park – in nothing but pajamas, styled by Beau Sam for #sleepwalksnewyork.

Vogue Instagram Fashion Stories

TOPICS: Fashion, Web & Technology
Ross Brooks

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Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and