Walmart Launches Web Series To Highlight Products By American Entrepreneurs

The brand’s cross-country contest asks makers to pitch their products to be featured in the store.

Walmart is offering winners of their “Get on the Shelf” contest a chance to showcase their products on their¬†website. Encouraging inventive American entrepreneurs to push past the limits, Walmart created the contest to provide a platform for people to share and promote their creations.

For the next five weeks, new episodes introducing products will be uploaded onto and placed into one of five different categories: Live Better, Around the House, Kid Stuff, Great Gadgets, or Made in America.

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The first episode has been live since September 24, featuring products in the “Live Better” category. Products ranged from scented animals with a philanthropic message to wheelchairs for the elderly and handicapped pets.

Grand-prize winners will be selected based on the number of pre-orders for their product, and will be given a spotlight on Wal-mart shelves throughout the retail chain.

Here is the first product webisode.

Get on the Shelf