Walmart Launches Web Series To Highlight Products By American Entrepreneurs

The brand's cross-country contest asks makers to pitch their products to be featured in the store.

Serena Chu
Serena Chu on September 30, 2013.

Walmart is offering winners of their “Get on the Shelf” contest a chance to showcase their products on their website. Encouraging inventive American entrepreneurs to push past the limits, Walmart created the contest to provide a platform for people to share and promote their creations.

For the next five weeks, new episodes introducing products will be uploaded onto and placed into one of five different categories: Live Better, Around the House, Kid Stuff, Great Gadgets, or Made in America.

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The first episode has been live since September 24, featuring products in the “Live Better” category. Products ranged from scented animals with a philanthropic message to wheelchairs for the elderly and handicapped pets.

Grand-prize winners will be selected based on the number of pre-orders for their product, and will be given a spotlight on Wal-mart shelves throughout the retail chain.

Here is the first product webisode.

Get on the Shelf