AR Navigation System Offers Pop-Up Directions In Real-Time

AR Navigation System Offers Pop-Up Directions In Real-Time

Get an insider's peak into how the automotive industry will apply augmented-reality into vehicles of the future.

Plus Aziz
  • 4 october 2013

Automotive companies have been experimenting with voice and gestural interfaces for a long time now. Whether it’s intended for a self-driving car or increased synchronicity between phone and automobile, these brands are betting big on the future of the road.

One example is Mercedes-Benz, which has been developing an augmented reality dashboard for its in-car navigation system, which will display the car’s surroundings and pop-up arrows and street names on the car’s touchscreen in real-time. The In-Vehicle Infotainment System will be revealed on October 10 in Munich at the InsideAR conference and they’ve released the video to give their community a sneak peak into what they have developed:

mercedes-benz AR prototype

The video indicates that the dashboard will be a space for telematic evolution (telematics being the integrated use of data and communication). The idea is to both enrich the navigation experience by providing the relevant information at the right time. An article in TechHive describes the in-car experience:

Mercedes-Benz Splitview technology, where the in-dash display shows one view to the driver and another view to the passenger. The driver might see the navigation route, and the passenger would see points of interest, such as a panoramic view or a live geocache pop-up located along the current route, ready for plundering.

Mark Boyadjis, a senior analyst on infotainment tech, is quoted for saying that AR systems will be introduced to the market in 2015 and expected to gain scalability by 2023. We should probably also expect varying experience designs and formats from all the leading car manufacturers and their technology partners.



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Gabe Newell

Game Development and Distribution

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.