AR Navigation System Offers Pop-Up Directions In Real-Time

AR Navigation System Offers Pop-Up Directions In Real-Time

Get an insider's peak into how the automotive industry will apply augmented-reality into vehicles of the future.

Plus Aziz
  • 4 october 2013

Automotive companies have been experimenting with voice and gestural interfaces for a long time now. Whether it’s intended for a self-driving car or increased synchronicity between phone and automobile, these brands are betting big on the future of the road.

One example is Mercedes-Benz, which has been developing an augmented reality dashboard for its in-car navigation system, which will display the car’s surroundings and pop-up arrows and street names on the car’s touchscreen in real-time. The In-Vehicle Infotainment System will be revealed on October 10 in Munich at the InsideAR conference and they’ve released the video to give their community a sneak peak into what they have developed:

mercedes-benz AR prototype

The video indicates that the dashboard will be a space for telematic evolution (telematics being the integrated use of data and communication). The idea is to both enrich the navigation experience by providing the relevant information at the right time. An article in TechHive describes the in-car experience:

Mercedes-Benz Splitview technology, where the in-dash display shows one view to the driver and another view to the passenger. The driver might see the navigation route, and the passenger would see points of interest, such as a panoramic view or a live geocache pop-up located along the current route, ready for plundering.

Mark Boyadjis, a senior analyst on infotainment tech, is quoted for saying that AR systems will be introduced to the market in 2015 and expected to gain scalability by 2023. We should probably also expect varying experience designs and formats from all the leading car manufacturers and their technology partners.



Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Greg Lindsay

Journalist, Urbanist, Futurist, and Speaker

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.