menu

ATM Dispenses Less Cash To Men To Protest Wage Inequality [Video]

ATM Dispenses Less Cash To Men To Protest Wage Inequality [Video]
Advertising

A women's organization worked with a Swiss bank to create a machine that dispensed 20% less than the selected amount of male clients.

Leah Gonzalez
  • 25 october 2013

April 9 was Equal Pay Day in the US where women account for almost half of the workforce and yet are still earning less than men, according to a report by the National Women’s Law Center back in April. A typical woman working full time earns 77 cents for every dollar her male counterpart earns. In Switzerland, women earn around 20% less than men.

To promote “Equal Pay Day” in Switzerland, women’s organization Zürcher Frauenzentrale worked with a Swiss bank and ad agency Publicis Zurich to build an ATM that dispensed 20% less than the amount that the users had asked for — but only if they were men.

In the campaign video, the men were angry when the ATM dispensed less than what they asked for, but they were then informed of the campaign and that the 20% were not deducted from their bank accounts.

Equal-Pay-Day-3

Equal-Pay-Day-1

The International Women’s Media Foundation (IWMF) worked with Zürcher Frauenzentrale to translate the video into English.

Zürcher Frauenzentrale //  IWMF

 

+#advertising
+#culture
+Advertising
+ATM
+culture
+Education
+Europe
+financial services
+technology
+USA
Trending

Key Entertainment Trends That Will Come Into Play In 2017

Arts & Culture
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Entertainment february 21, 2017
Fashion february 21, 2017
No search results found.