Printer cartridges can be quite expensive. To emphasize that fact, Melbourne-based design student Celeste Watson redesigned the packaging for Hewlett Packard’s printer cartridges in the same style as the iconic luxury product, Chanel No. 5 perfume.
Watson’s new design of the printer ink packaging features a white box with colored borders and clean and simple font types. The back of the box features details about the product. The packaging includes quotes from specialists and research experts talking about the technology and price of printer ink. It also includes descriptions like ”It’s more than coloured water.”
According to the description on Watson’s Behance page, the project aims to ‘resolve the current discrepancy between the price of the product and its packaging.’
Watson is currently a student at Royal Melbourne Institute of Technology.