Remember those times when you lost track of Mom at the grocery store or the mall and anxiously wandered through crowds of strangers to find her again? If only you’d had FiLIP, the smartwatch for kids.
Designed to keep children in communication with their parents, the GPS-enabled watch can make and receive calls to pre-specified numbers, send messages and, of course, tell time. The simple, two-button device can handle exposure to water and dirt, too — necessary for any electronic item attached to a child’s body. Parents simply download the FiLIP app for iPhone or Android after purchasing the device (available in one of several colors) to be able to keep in touch with the press of a button.
The whole concept was inspired by a harrowing 30 minutes in which the company’s founder Sten Kirkbak — a designer and lecturer on consumer trends — couldn’t find his three-year-old son.
Filip Technologies plans to begin offering the smartwatches in time for the holiday season in partnership with AT&T, which will serve as network provider. It’s aimed at parents of children ages 4 to 11 who don’t want their kids carrying a full-functioning cell phone until they’re a bit older — if only because kids tend to lose things. Pricing has not been definitively set, but is not expected to exceed $200. Look out for these in stores in the next couple months!