NYC outpost offers an arts and culture education along with clothing.
Imagine a coffee shop that feels just like a library, with a healthy dose of art, culture, and fashion, all thrown together in an environment that draws on the rich history of New York’s Flatiron district. If it sounds like something you would enjoy, then you will be excited to hear that it is exactly what Club Monaco has planned for their one-of-a-kind flagship store on Fifth Avenue.
It will feature the first Manhattan outpost of Toby’s Estate Coffee, the Williamsburg, Brooklyn, mainstay, and a bookstore operated by the Strand, the eclectic New York literary shop, with more than 700 titles. The Manhattan store will also include a 1920s display within the men’s store, a conservatory with a barrel-vaulted ceiling, and styling inspiration from when the district was a retailing hub.
Allison Greenberg, Club Monaco’s director of marketing and communications talked about the shop’s ambitions:
We wanted to create a space where you don’t just come to buy a sweater, but are getting an education on art and culture, you can have a cup of coffee or sit in the library and read a great book that is relevant to the Flatiron district.
The 20,000-square-foot store comes as part of the clothing retailer’s grander ambitions, which has so far included going into partnership with handbag designer Jane Mayle, and producing their own line of footwear. Stores that have undergone recent renovation include a shop on Bleecker Street, and two others in SoHo, a stand-alone men’s store on Prince Street, as well as a second women’s location on Broadway. New locations so far include a free-standing shop in London, with more locations planned for 2014, including updates to their stores in Seoul, South Korea, and Hong Kong.
As reported by the New York Times, the move is an attempt to stand head-and-shoulders above the rest:
Club Monaco is starting to follow trends that are emerging from more specialty brands,” said Lisa Weiss, the owner of a wholesale showroom and a former retailer. “They typically compete against the likes of the Gap and J. Crew, so this is a way for them to differentiate themselves.
Lead Image via Flickr