Crowdfunding platforms like Kickstarter and Indiegogo have seen thousands of projects and products being launched over the last year. The concept is quickly being adopted by micro-brewers as craft beer gains popularity among mainstream culture.
Crowd brewing is where craft brewing meets crowdfunding. It allows microbreweries to raise the capital needed without having to resort to a traditional bank loan or government grant. Websites like CrowdBrewed, BrewDog and CraftFund allow fans to have a stake in the business through a small investment. Investors will be given the opportunity to have a say in how the brewery is managed and receive exclusive deals and invites.
Julia Herz, the Craft Beer Program director at the Brewers Association in the U.S., sees crowd brewing growing in the next few years. She told USA Today in an interview that, “There’s a synergy in small brewers going to friend and family networks to invest. Crowdfunding is that same idea on a greater scale.”