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Customizable Lip Balm Developed By Ten-Year-Old Girl

Chloey Shriver and her father are revolutionizing the beauty business by giving the customer unprecedented control in the creation process.

Kristen Nozell
Kristen Nozell on October 31, 2013. @kristen_n

MY Eco Lips is the first fully customizable lip balm, allowing customers to hand select the ingredients, design the container, and name their creation. An offshoot of the Iowa-based, family-run lip balm brand Eco Lips, the company boasts a remarkable array of certifications, including B Corporation, USDA organic and fair trade. The father-daughter duo heading up the company, Steve and Chloey Shriver, want to revolutionize the way business works by putting control of product creation directly in the customers’ hands.

Users can choose from four bases, over thirty flavors, herbal extracts, essential oils and other specialty ingredients, resulting in over two billion possible combinations. Customers can order any quantity of their creation (even just one), and prices start at $2.99, increasing based on the size and any ‘super premium’ additions such as matcha green tea powder and aloe butter. The formula number is saved for easy reordering, and users can also browse and purchase the creations of their friends and other customers. Hear the brand message from the impressive young CEO below:

MY Eco Lips

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