The fashion house revisits and the artist open an unlikely establishment in Qatar.
British artist Damien Hirst collaborated with acclaimed fashion designer Miuccia Prada to create a pop-up juice bar in Qatar. Located on the northern side of Doha, the Prada Oasis and Damien Hirst’s Pharmacy Juice Bar is a reinterpretation of the original Pharmacy Restaurant project, which debuted in London, in 1988.
The revisitation of their partnership was a way to promote Hirst’s “Relics” retrospective that is displayed at Doha’s Museum of Islamic Art.
The Prada Oasis and Pharmacy Juice Bar resembles a drug store, and was designed to create an out-of-the ordinary experience in the Arab landscape.
For the event, Prada also designed 20 limited edition “Entomology” Plexiglas bags that are embellished with bejeweled beetles. Proceeds from the one-of-a-kind designer bags were donated to Reach Out To Asia, an organization dedicated to improve education for children in Asia and the Middle East.