menu

Slimming Perfume Repulses Dieters From Snacking

Slimming Perfume Repulses Dieters From Snacking
Innovation

With the Stink Yourself Slim perfume, people can trick themselves into avoiding certain foods.

Leah Gonzalez
  • 10 october 2013

A slimming perfume claims to help people avoid certain foods by making them associate those foods with the bad smell of the perfume.

Stink Yourself Slim, which markets itself as the “world’s first ‘malodorant,'” is a non-toxic but foul-smelling perfume that people can spray around the food that they want to stop eating. The bad smell is supposed to put them off the food for an extended length of time.

The perfume was created by British businesswoman Alex Fontaine who thought of the idea when she was unable to eat a local dish because of the bad smell. She realized that the bad smell decreased her appetite for the food and was inspired to create an air propellant that could help her stop overeating.

Stink Yourself Slim was created after 18 months of studies, tests, and working closely with experts in eating behavior, odor creation, and manufacturing.

Stink-Yourself-Slim-1

Smells have been known to affect behavior and the product takes advantage of this by helping people change their behavior towards certain foods and help them with their weight loss goals.

The perfume is meant to be sprayed into the air and not directly on food or on surfaces or skin.

Stink Yourself Slim sells for £29.99 per bottle.

Stink Yourself Slim

Innovation
Trending

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Design
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Fashion Today

Beautifully Designed Watch Combines Hour And Minute Hand

Simpl said the collection was inspired by the design of ancient sundials

Trending

Get PSFK's Related Report: Future Of Health

See All
Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Related Expert

Fernando Santana

Coworking In Sharing Economy

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

No search results found.