Insurance company creates fake product to address a growing health concern that is currently plaguing the Netherlands.
Dentidrill is the world’s first dental drill that lets you fix cavities on your own at home. The incredible features of this revolutionary drill include an ultra-tip made of Tungsten and a 3-step tutorial DVD that teaches you how to remove, fill, and polish your cavity. It can handle up to 2,000 home dental sessions, and promises to restore clean, healthy teeth in less than 10 minutes. For an unbeatable price of € 199.99, you can add this product to your medicine cabinet. If you buy today, your order will be doubled, giving you TWO Dentidrill for the price of one…
If you have not guessed by now, there is no such thing as a DentiDrill. Why the big commotion about a nonexistent device?
Many people in Netherlands are uninsured and are not able to afford proper dental care, but regular checkups are extremely recommend by ixorg. Dutch insurance company ixorg created this fake campaign to highlight the rising costs of dental insurance, and show people the unrealistic option of DIY dentistry. Going the whole nine yards, ixorg even put together a live website for DentiDrill, as well as an extremely convincing ad, which has been uploaded onto Youtube.
Here is the video, check it out and see if you are fooled by the awesomeness of the DentiDrill.