Two premium alcohol brands, Anestasia Vodka and Leo Hillinger wines, have recently released bottles commissioned by top designers. Beverage packaging design is often restricted to a surface makeover involving just the label, but the packaging for these high-end spirits re-imagine the entire shape.
Anestasia Vodka is an American liquor distilled in Oregon. The premium spirit is unique in its own right for its artisanal distillation process, and boasts unique packaging as well. The bottle shape and identity were designed last year by industrial designer Karim Rashid, who drew inspiration for the design from the word ‘vodka’ itself, specifically mimicking the hard angles of the letters ‘v’ and ‘k.’ The striking asymmetric bottle, which is constructed using recycled materials, has won multiple awards for packaging design, including the Spark International Design Award and a Gold in the Pentawards Packaging Competition.
Austrian winemaker Leo Hillinger has commissioned a similarly high profile designer, architect Zaha Hadid, to design a bottle befitting the 2009 red cuvée, called ‘Icon Hill.’ With a limited distribution of 999 pieces, the bottle is sure to become a collector’s item. The sleek, contoured shape imitates a drop of liquid and allows multiple bottles to be interlocked seamlessly, creating a ‘singular whole’, according to Zaha Hadid Architects.