A group of students from the Academy of Art University in San Francisco have designed a packaging concept based on the magazine GOOD, creating a whole new retail store concept in the process. All of the products were conceptualized with the idea of “making a better store for a greater good.”
GOOD is a media platform that promotes, connects, and reports on individuals, businesses, and non-profits, covering topics such as the environment, education, urban planning, design, food, politics, culture, lifestyle, technology, sex and health. On top of their website, quarterly magazine, online videos, and events, it would seem a fully-developed idea for a retail store has just been placed in their lap as well.
What makes the concept so impressive is that it would be difficult to tell it apart from the work of a top design professional. The students responsible for producing such an excellent piece of work were Fred Carriedo, Victoria Herrera, Jessica Giboin, Ihan Huang, and Lydia Muyadi.
Take a look through the gallery to see some of the fictional products on offer: