menu

Google Autocomplete Suggestions Reveal Worldwide Sexism [Pics]

Google Autocomplete Suggestions Reveal Worldwide Sexism [Pics]
Advertising

Ad campaign fights back against internet search terms like "Women shouldn't have rights."

Ross Brooks
  • 21 october 2013

Google’s autocomplete feature is a surprisingly effective way to get into the mind of internet users around the world, as we’ve already seen with poems that use Google to reveal the hopes, dreams and fears of the online population. Now, as part of a campaign for UN Women, the search engine has been used to reveal the amount of sexism that abounds on the internet.

Christopher Hunt, head of art for Ogilvy & Mather Dubai, came up with the campaign idea which highlights gender inequality using genuine search engine results from Google. Results can vary depending on the current country you’re living in, but many of the results definitely show up if you search from the US.

UN-women-gender-inequality-ad-campaign-6

The fact these results even show up in the autocomplete suggestions is proof that many of these opinions are in the majority, as opposed to just the thoughts of a select few. UN Women has created a series of posters that feature images of women, with the autocomplete suggestions on display, as well as a much more acceptable alternative that tries to fight back.

UN Women

 

 

+#advertising
+#culture
+Ad Campaign
+Advertising
+culture
+Culture
+Google
+posters
+sexism
+technology
+USA
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Cities january 20, 2017
Market Research january 20, 2017
No search results found.