Ad campaign fights back against internet search terms like “Women shouldn’t have rights.”
Google’s autocomplete feature is a surprisingly effective way to get into the mind of internet users around the world, as we’ve already seen with poems that use Google to reveal the hopes, dreams and fears of the online population. Now, as part of a campaign for UN Women, the search engine has been used to reveal the amount of sexism that abounds on the internet.
Christopher Hunt, head of art for Ogilvy & Mather Dubai, came up with the campaign idea which highlights gender inequality using genuine search engine results from Google. Results can vary depending on the current country you’re living in, but many of the results definitely show up if you search from the US.
The fact these results even show up in the autocomplete suggestions is proof that many of these opinions are in the majority, as opposed to just the thoughts of a select few. UN Women has created a series of posters that feature images of women, with the autocomplete suggestions on display, as well as a much more acceptable alternative that tries to fight back.