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Hermes Launches A Retro Diner Pop-Up Shop

Hermes Launches A Retro Diner Pop-Up Shop
Innovation

The "Silk Bar" store accompanies an app that teaches people how to wear silk scarves properly.

Ross Brooks
  • 3 october 2013

After releasing the app Silk Knots to give advice on how to wear their colorful silk scarves, Hermès has followed up with a pop-up venue that opened on October 1st called “Silk Bar.” Taking on the slight air of a gentlemen’s club, the shop is located in The Shops at Columbus Circle and will be open until October 31st.

The oval-shaped kiosk in the building’s lobby was inspired by a diner and features a neon chalkboard “menu” of “Daily Silk Specials.” Products on offer are primarily scarves, including the Maxi Twilly line introduced last week that sells for $290 a piece, along with ties and enamel accessories.

hermes-silk-bar-pop-up-venue-2

Silk Bar also features an interactive component upstairs called Les Jeux d’Hermès. There, you can have fun with hopscotch, miniature golf, hula hooping, and even a photo booth. If you live in New York and are interested in heading over to the venue on your lunch break, you can find it at 10 Columbus Circle in the Time Warner Center.

hermes-silk-bar-pop-up-venue-3

Hermès

Images by Marie Claire

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