Artists illustrate Yelp reviews of the New Museum, creating a meta experience of the original art.
Yelp has long been the platform of choice when needing to find the best sushi or pizza in a one mile radius, but is rarely extended into areas beyond food and nightlife, and certainly has made a less than tepid foray into the art world. Perhaps this field has not yet been breached because the quotidian nature of Yelp reviews does not mesh with our perception of art critique as something of an academic, high-brow affair.
New York-based art critic Brian Droitcour is experimenting with that notion by publishing Yelp reviews of galleries and exhibits since January 2012. He is now taking that experiment one step further, in an online collaboration with New York’s New Museum titled Fifteen Stars.
The online exhibit, which is part of the museum’s First Look series, contains the Yelp reviews of five anonymous New Museum visitors, ranging in star ratings from one to five (adding up to– you guessed it– fifteen stars). Artists who already have a social media presence were then asked to interpret the reviews in an illustration, resulting in a meta portrayal of the original art. Check out the full series at Fifteen Stars, where the reviews and illustrations are displayed side by side.