The Wieden+Kennedy Tokyo Lab has launched a film about Japan’s online culture called ‘Back streets of the Internet’. The 9-minute documentary was directed by W+K Tokyo Art Director Shingo Ohno and filmed with various W+K Tokyo Lab collaborators and digital creators from Japan.
Will Japanese Internet culture have an impact on global pop culture the way that Japanese street culture did? Are all Internet memes secretly manufactured in a warehouse in the Japanese countryside? No-one can say. But perhaps this video will allow you to form your own point of view.
The film provides a look into the creative culture that exists online behind the language barrier in Japan, from Google Doc parties to Internet memes. You can check it out below: