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Documentary Delves Inside Japan’s Secret Creative Online Culture [Video]

'Back streets of the Internet' is a 9-minute film directed by Wieden+Kennedy Tokyo’s art director.

Emma Hutchings
Emma Hutchings on October 10, 2013.

The Wieden+Kennedy Tokyo Lab has launched a film about Japan’s online culture called ‘Back streets of the Internet’.  The 9-minute documentary was directed by W+K Tokyo Art Director Shingo Ohno and filmed with various W+K Tokyo Lab collaborators and digital creators from Japan.

Documentary Delves Inside Japan’s Creative Online Culture [Video]

Will Japanese Internet culture have an impact on global pop culture the way that Japanese street culture did? Are all Internet memes secretly manufactured in a warehouse in the Japanese countryside? No-one can say. But perhaps this video will allow you to form your own point of view.

The film provides a look into the creative culture that exists online behind the language barrier in Japan, from Google Doc parties to Internet memes. You can check it out below:

W+K Tokyo

Thinking...